MSR (Malcolm Smith Racing) started in 1971 when the motocross legend Malcolm Smith decided to create a company that manufactured motocross protective gear for dirt bikes athletes. Malcolm began importing nylon-lined throttle and brake cables from Europe. They sold like hotcakes in America and his accessory business Malcolm Smith Racing Products, was born. Soon afterwards, he began selling jerseys, then boots and finally just about every accessory available for off-road bikes. From there, this company has grown into a multi-million dollar company that not only specializes in motocross apparel, but it has also extended it's products to dirt bike hard parts, protective armor and casuals apparel. MSR is one of the leading manufacturers in the motocross industry today.